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Saturday, January 29, 2011

The Key to Being a Successful Entrepreneur

There is one element that determines whether an entrepreneur will be successful at their endeavors or doomed to self-defeating mistakes. Call it a defining characteristic if you will, of the very most successful business men and women. That defining characteristic is Vision. Vision! It is the most powerful characteristic of a successful person. It comes only when two very important questions are truthfully answered.... why? and where? The 'why' is the ultimate motivator because it gives purpose and drive while the 'where' determines direction. These are the ingredients of vision! With it you realize it is far above and beyond just fulfilling your own desires. You develop a purpose that transcends the day-to-day stuff and get rich quick schemes. This is when you begin to get real momentum building in the direction of your goals. That's when individuals who interact with you come away "feeling something".  Some will tell you about it, other won't but you will see and feel it in the way they interact with you. At this stage you are in the process of cultivating the kind of environment that produces successful people.

I see a number of people enter our industry with a single issue on their mind and a single issue only.... Money.  I also see a lot of those people not producing the success they want for themselves simply because as soon as their expectations aren't realized right away... they quit. This happens because they lack vision. There isn't anything of true energy driving them, no strong 'why' to fall back on. They're being driven only by incomplete images of achievement, and illusions of how their lives could be just like "X person" if only they had money. Think about it, even if all of us had a few million dollars in the bank right this moment... we'd still be exactly who we are. What drives us will still be driving us to whatever direction we were heading even when there are extra bells and whistles to mask it. They think their problems will all go away solely  because they have money, that suddenly life would magically transform simply because they've hit a goal in  their head of a particular amount of numbers on the monitor when they check their bank accounts.

 There is really a good reason that 80% of all of the folks who's won the lottery, coming across large sums of money quickly tend to be more MISERABLE and out of cash five years from the day they were given that money. Are you aware the statistics had been that high?  Think about that for a second...80% of all of the individuals who won the lottery, having been interviewed five years afterwards, were as broke and also more unhappy than they were prior to winning! Astonishing only to those who hasn't realized that wealth does not equal just money, that money is only a component of wealth.

Genuine wealth building must begin another way. It is an internal development that allows you to generate an environment around you in which money becomes the by-product. Wealth will comes when  your attitudes, ideas, emotions, heart, thoughts, body and spirit are in alignment with a genuine abundance of kindness, empathy,  sharing, wisdom, and love. Love of self first because without that there will be no love of others, love of purpose...... or vision. You must create that wealth first. Once you've done this, you would have built yourself the strong and solid foundation necessary to weather the storms that will come as you build your business and create the success that only you can envision.  In fact, the one thing which could stop you is if you did the unthinkable and quit.  Never quit, seek knowledge, implement what you've learned then repeat this throughout your life. Live to Learn and you will Learn how to Live!

The Driven Networker

Thursday, January 27, 2011

Tips For Getting a Leg Up Over Average Websites

Online marketing provides a vibrant and dynamic marketplace for consumers and a thriving environment for entrepreneurs when the right tools and strategies are combined and employed. We are now accustomed to getting information whenever we want to because of the internet and given it's incredible growth and ever widening accessibility not only to people in America but around the globe it is now an irreplaceable medium for the convergence of businesses and consumers.

Internet marketing will benefit your business by enabling you to target those who are actively searching for your unique services or products. Decreased expenses, quicker response time, competing more efficiently and producing additional earnings are only a handful of reasons why businesses should be online. Basically it's about getting "found" on the web by the individuals who will immediately or eventually become your customers.
Online marketing consists of internet affiliate marketing, direct email, reputation management, brand management, brand development, website analytics, paid positioning, social media networking, domaining, copy writing, content development, and leads generation. With the effectiveness and as a result popularity of search engines like Google and Yahoo to intuitively drive visitors to their most likely intended destination based on the key words used in the search, websites need to adapt and in so doing make themselves more "visible" to these engines.

There are proactive steps you can take as an internet marketer to boost the probabilities that your website will be discovered. One of these methods involves the use of concentrated groups of keywords and key phrases. This action which is basically a method of anticipating the keywords that would be used for a particular niche and strategically incorporating them into the website is generally known as Search Engine Optimization (SEO). Making these improvements on your Website will have a positive impact on its rankings in search engines and is the foremost method for search engines like Google® and Yahoo!® to locate your website. Having your Web site rank as high as possible on the search results is achieved as a direct result of search engine optimization, despite the fact that it will take time for you to attain results, improving your search engine rankings is essential to getting increased traffic on your site.

Marketing online has long ceased from being a spectator activity in which you simply put up a website and wait to see whether your work is getting traffic or viable results. "If we build it they will come" is no longer the mantra, it has been replaced by, "if we optimize they will come". Websites are an interactive market place where links to your site, another important SEO tool, along with the analyzing of the activities of each visitor play a vital part in increasing the quantity and quality of visitors to your website.

Make good highly shareable content and more people who believe your information is of worth will share with others. When you have beneficial information about your subject that is shared your reputation and authority on the web will take root. Such content more often than not gets distributed broadly all through social media sites prior to getting linked to by bloggers and other websites. Good examples could consist of clever visual images, polls or humorous cartoons, valuable resources, imaginative videos or breaking news flash. Content that improves your ability to get links to your site don't always have to be flashy as long as they are creative. A very simple piece of "controversial" content could get you your fifteen minutes of recognition as the internet's 'hottest thing' and get you back links from a wide range of places.

These methods are essential if you wish to be successful at web marketing because they put your website in front of the consumers seeking instantaneous, context driven information. Web marketing is where the future lies for businesses large and small. It has changed the way that businesses need to conduct themselves in the face of the ever more savvy consumer.

The Driven Networker